What should an agency brief include?

An agency brief should include the business problem, objective, target audience, key insight, message, scope, deliverables, channels, timeline, budget, stakeholders, and approval criteria.

Free Brief Templates

Q: What is a concept brief?

A concept brief is a concise document that explains an idea, the audience need it addresses, its value proposition, proposed execution, constraints, and the decision or feedback required.

Q: What should a social media brief include?

A social media brief should define the campaign objective, audience, platforms, message, content formats, brand voice, calls to action, publishing dates, paid-media scope, deliverables, approvals, and success metrics.

Creative and project brief templates for agencies, designers, and marketers.

Agency Brief Template Checklist

An agency brief aligns the client and delivery team before creative or project work begins. Record the business problem, measurable objective, target audience, customer insight, core message, scope, deliverables, channels, timeline, budget, owners, and approval criteria.

What Is a Concept Brief?

A concept brief is a shorter decision document for one proposed idea. It explains the opportunity, audience need, value proposition, proposed execution, constraints, evidence, and the feedback or approval needed to move forward.

Social Media Brief Template

A social media brief turns a campaign goal into channel-ready instructions. Define the audience, platforms, core message, content formats, brand voice, calls to action, publishing dates, paid-media scope, deliverables, approval owners, and measurable success metrics.