Free Markup Calculator — Calculate Profit Margin Instantly
Calculate selling price from cost and markup, or find your markup from cost and price. Includes markup vs. margin conversion.
Your desired profit as a percentage of cost
Enter cost and either markup or selling price to see results
| Cost | Markup | Selling Price | Profit | Margin |
|---|---|---|---|---|
| $50 | 60% | $80 | $30 | 37.5% |
| $100 | 50% | $150 | $50 | 33.3% |
| $200 | 100% | $400 | $200 | 50% |
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Eonebill AI Analytics helps you track costs, margins, and profitability automatically.
Updated September 15, 2026
Turn cost into a reviewable selling price
This markup calculator works in both directions: set a target markup to calculate price, or enter a price to audit its markup and margin before sending a quote.
Markup vs. Margin: What Every Business Owner Must Know
If you've ever been confused about the difference between markup and margin, you're not alone. These two concepts trip up even experienced business owners, and the confusion can silently destroy your profitability.
Markup is what you add to your cost. If you buy something for $50 and apply a 60% markup, you add $30 — selling it for $80. Margin is what you keep from the sale. From that $80 selling price, you keep $30, which is 37.5% of the selling price. Same numbers, different percentages depending on what you're measuring against.
Here's the practical implication: many retailers think they're achieving healthy margins when they say "I markup everything by 50%" — but a 50% markup only yields a 33% margin. On $100,000 in sales, that's $33,000 in gross profit. If your costs are actually $67,000, you're not building the business you think you are.
Use our markup calculator in cost-to-price mode to set your prices, and in price-to-markup mode to analyze existing pricing. The margin conversion built into the results gives you both perspectives instantly. And always check our related Profit Margin Calculator to see the full picture.
Frequently Asked Questions
Markup is the percentage you add to your cost to determine the selling price. Profit margin is the percentage of the selling price that is profit. For example: a $50 product with a 60% markup sells for $80, but your profit margin is only 37.5% ($30 profit ÷ $80 price). Many people confuse these — markup is always higher than margin for the same price.
Markup % = (Selling Price − Cost) ÷ Cost × 100. To calculate selling price from cost and markup: Selling Price = Cost × (1 + Markup %). To calculate selling price from cost and desired margin: Selling Price = Cost ÷ (1 − Margin %).
Markup varies by industry: retail typically uses 50-100%, wholesale/distribution 10-25%, manufacturing 25-50%, professional services 75-150%, and freelance creative work 100-200%. Your markup should cover your costs, leave room for profit, and remain competitive in your market.
Without knowing your markup, you risk pricing too low and working for less than minimum wage, or pricing too high and losing clients. Markup ensures you cover costs and earn a living. It also gives you room to offer discounts without undercutting your survival threshold.
Margin to Markup: Markup % = Margin % ÷ (1 − Margin %). Markup to Margin: Margin % = Markup % ÷ (1 + Markup %). For example, a 60% markup = 37.5% margin. A 50% margin = 100% markup. Always know which number you're working with to avoid pricing mistakes.
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